Honda’s Internavi car navigation system designs drivers’ journeys using vehicle log data. Sound of Honda / Ayrton Senna 1989 used 24-year-old Formula One data to bring an Ayrton Senna race back to life in sound and light. The data from the then world’s fastest lap, by Senna in the qualifiers for the 1989 F1 Japanese Grand Prix, was digitally reconstructed and analyzed. By matching this with recordings of MP4/5 cars, reproductions were created of the engine sounds at the time. Installing speakers and LED lights along the 5,807-meter Suzuka circuit, the reproduced engine sounds were paired with motion data from the race. The 1:38:041 lap time was recreated on a website in 3D computer graphics using WebGL (an API for displaying 3D graphics in a browser), enabling viewers to experience Senna’s performance online. A smartphone app also allowed drivers to enjoy the sounds of Senna’s lap in their cars.
Taeji Sawai (JP), sound artist and a director at Qosmo. He focuses on effects that produce sounds in a range of environments, and works across many fields, including product design, advertising, web design and film. In his solo work he also produces performances and installations at overseas festivals such as Sonar.Daito Manabe
Daito Manabe (JP) works as an artist and a programmer. Director at the Rhizomatiks design company and the hackers‘ space 4nchor5 La6. He does groundbreaking work in entertainment and a variety of other areas through sophisticated programming technology, exhaustive research and audacious ideas.Kaoru Sugano
Kaoru Sugano (JP), creative technologist at Dentsu.Sotaro Yasumochi
Sotaro Yasumochi (JP), planner and copywriter for TV commercials at Dentsu.Yu Orai
Yu Orai (JP), art director at Dentsu.Nadya Kirillova
Nadya Kirillova (RU). Born in St. Petersburg in 1984 and grew up around the world. Copywriter at Dentsu.Kyoko Yonezawa
Kyoko Yonezawa (JP), creative technologist at Dentsu. A cat-lover.Kosai Sekine
Kosai Sekine (JP), video artist. Directs TV commercials, music videos and films. His output is distinguished by its international range, including cross-cultural storytelling and experimental work.
Sound of Honda / Ayrton Senna 1989 – ©Honda Motor Co., Ltd. and its subsidiaries and affiliates.
Supported by: Dentsu Inc., Qosmo Inc., Rhizomatiks Co., Ltd.
Creative Director / Creative Technologist: Kaoru Sugano (Dentsu Inc.) Copywriter: Sotaro Yasumochi / Nadya Kirillova (Dentsu Inc.) Art Director: Yu Orai (Dentsu Inc.) Creative Technologist: Kyoko Yonezawa (Dentsu Inc.) Sound Director: Taeji Sawai (Qosmo Inc.) Sound Designer: Tomoyuki Kawamura (Studio MUU2) Promoter: Misa Ueda (Dentsu Inc.) Account Director: Takao Kaburaki / Takuma Sato / Sungwon Kim / Takashi Hirano (Dentsu Inc.) Producer: Masafumi Fujioka / Ryoko Toyama (Dentsu Creative X Inc.) Production Manager: Kenya Miyashiya / Hinako Hirata (Dentsu Creative X Inc.) Digital Producer: Haruhiko Ishikawa (Shipoo Inc.) Client Supervisor: Ken Imamura / Akihiro Mikawa / Hiroaki Sawato (Honda Motor Co., Ltd.)
Director: Kosai Sekine . Artist / Programmer: Daito Manabe (Rhizomatiks Co., Ltd.) Director of Photography: Senzo Ueno . Camera Operator: Hiroki Kunieda / Tatsushi Asaga / Tetsuro Hirano Lighting Director : Yosuke Kai . Best Boy: Ko Sato . Key Grip: Toshiyuki Ichihara (SCREW INC.) Camera Car: Atsushi Terajima (S-three CO.,LTD) LED Installation Producer: Hidenori Chiba (Rhizomatiks Co., Ltd.) Programmer: Satoru Higa (Rhizomatiks Co., Ltd.) LED System Support: Kunio Tamada (TamaTechLab.) LED Installation Support: Tomoaki Yanagisawa / Muryo Honma / Hiroyuki Hori (Rhizomatiks Co., Ltd.) Laser Support: Tatsuya Yamamoto (HEARTFAST Inc.) Sound Engineer: Mitsuru Tajika . Sound System: Masaaki Azuma (TRY AUDIO CO.,LTD) Soundman: Masaru Takahashi . Special Effects: Daisuke Shigihara (TANGRAM Co. Ltd.) Editor: Sakura Seya (meganefilm) Editor: Tomohiro Endo (DIGITAL GARDEN INC.) Mixing Engineer: Erito Ayaki . Creative Technologist: Naoya Miura (Dentsu Inc.)
[WEB / 3D-View]
Technical Director: Tadashi Tsushima (fuzz, Inc.) Web GL Developer: Kentaro Yasui / Tatsuya Tsunoda (fuzz, Inc.) CG Director: TAKCOM (P.I.C.S.management) CG Director: Munechika Inudo (MARK, inc) Web Director: Toshiyuki Nagashima (METAPHOR Inc.) Web Designer: Takato Kanehara (METAPHOR Inc.) Programmer: Ichitaro Masuda / Yosuke Seki (METAPHOR Inc.)
[WEB / Sound & Data]
Web Director: Toshiyuki Nagashima (METAPHOR Inc.) Web Designer: Takato Kanehara (METAPHOR Inc.) Web GL Developer: Ichitaro Masuda / Yosuke Seki (METAPHOR Inc.)
Designer: Takato Kanehara (METAPHOR Inc.) Designer: Kotaro Yamaguchi . Programmer: Nao Tokui (Qosmo Inc.) Programmer: Toru Urakawa (Qosmo Inc.) Programmer: Takanori Yoshimura (Studio MUU2)
Director: Sotaro Yasumochi / Nadya Kirillova (Dentsu Inc.) Production Manager: Yo Yuzaki (Dentsu Creative X Inc.) Narrator (Motorsports Journalist): Jun Imamiya .
Agency: Dentsu Inc. | Production Company: Dentsu Creative X Inc. | Digital Production Company: Rhizomatiks Co., Ltd., Qosmo Inc., METAPHOR Inc., fuzz, Inc., MARK inc., Shipoo Inc.